05 February 2009

Seeing Orange

Tropicana recently changed up its package design from the "orange with the straw in it" to this new look. I am kinda digging the orange shaped cap. Read all about the up roar at the Daily Heller by Steven Heller.


Prêt à Voyager said...

love the cap, but i feel like products these days (sunchips especially) are trying to look more generic rather than standing out in the crowd.


Daniel Gross said...

I have to agree. Maybe we are entering a period of generic?