In California there has been a series of ads promoting California milk and cheese products. The ads feature the "happy cows". The ads are cleaver and entertaining created by Deutsch LA. I enjoy them and they have been successful running for several years now. To view other ads search YouTube for "happy cows".
Now the "happy cows" are being used to sell lottery scratcher tickets in California. I am not sure if I want my milk mixed up with the lottery. Am I to buy milk or lottery? If I win on the lottery should I buy milk products? Is the lottery targeting kids now? Why mix up wholesome milk and the lottery. I think this is a case of advertising going to far with a campaign.
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