The logo of Miami's New World Symphony is discussed by Michael Bierut in this video from The Atlantic Magazine. The symphony moved into a new building designed by Frank Gehry, and Michael tells us how Gehry's drawings and the movement of a conductor's baton developed into the logo.
Also of related interest on The Atlantic website are a 13 more stories on how the creative spark of ideas comes about titled "How Genius Works". Included are stories of Chuck Close, Paul Simon, Tim Burton, and Frank Gehry among other.
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