Kinetic Typography

Just the other day my students where going crazy about Kinetic Typography on YouTube. So I was watching a little football on Sunday and saw this ad by Ford about it's new F-150 that is an excellent example how it can be used in a commercial world. Kinetic Typography has been with us for a long time, usually seen in film credits, early work was made popular by Saul Bass. More recent film examples include "Catch Me If You Can."With the advent of Flash and After Effects designers are taking Kinetic Typography to the next level. The most popular are taking dialogue from films or songs and animating it to type. A few examples can be seen below but for more hit YouTube.