25 November 2008
New Gatorade Design
Finally a nice design update to the beverage market. After the "new" Pepsi look, which I saw in the store today, that looks more like a housebrand then a leader in the beverage market, Gratorade got something right. The "G" branding with the traditional bolt of lighting which has represented Gatorade for many years are branded nicely and give the bottles a fresh and current design.
I only have one problem that I still feel needs to be addressed. The bottles are designed with a recessed plastic "grip" on the multi-sided bottles. When the bottles sit in ice they tend to fill up with water in the recessed area behind the label. Then the water drips everywhere while you are drinking. Can't Gatorade solve this bottle design problem? Give me a chance and I know I could work out a creative solution. Nice update with the labels, but how about the bottles next?
(image via The DieLine)