24 July 2009

Marking Melbourne

This new mark for the City of Melbourne is cool, hip, and makes a statement. The mayor of Melbourne, Lord Mayor Robert Doyle announces the new identity this week.

“The ‘M’ design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.

“The new identity will deliver more impact, be stronger, more flexible and reduce confusion as to who is delivering services. It will build greater long term identification and align with best practice around the world.”

“The new brand is strong and leading edge and will be instantly recognised as belonging to the City of Melbourne.”

Read additional information about the mark at the great logo site, Brand New, hosted by Bryony Gomez-Palacio and Armin Vit.

Be sure to also check out the new design book by Bryony and Armin, Graphic Design, Referenced. I have added it to my Amazon wishlist for my next order.

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