I observed this quick change of a local billboard from Justin Timberlake to Edie Falco as Nurse Jackie the other day. I was amazed out how this all happened in around 15 minutes from start to finish. The old billboard is rolled up and the new one rolled out. It got me wondering what happens to the old billboard, is it reused in any fashion? Let me know if you have the take on what happens once you get rolled up.