This special cover came out last week by Esquire. They call it e-ink. It is a small electronic device that blinks on and off for the next 90 days. (NotCot has more views, a video of it in action and being taken apart) It is catchy, it is original, and got attention for the magazine, so I guess it worked. I think it is a step to things that will come. I am sure at a day in the near future technology will allow this to work in the way the creative team imagined. Until then, it is catchy. (I don't think I would try to carry it on a plane.)
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