28 April 2009

Peter Arnell - The Story


Called "pompous, pretentious, phony intellectual—a fraud"...read all about the man behind the new pepsi logo and new tropicana redesign at this Newsweek article. It is a very interesting and informative story.

4 comments:

niki said...

Oh my goodness!!! What a great article!!! What is so funny is that he reminds me SO much of Tom Patty retired pres of chiat/day. I see a running trend of eccentricity in these masterminds! I better work on getting more eccentric!!! Thanks so much for sharing this article

Daniel Gross said...

My pleasure. It is a wonderful article and insight in Arnell.

Finishing School said...

c.r.a.z.y.

Ian Crawford said...

Arnell is one of the most unpleasant people I've ever had the displeasure of meeting. I would suggest avoiding him at all costs.