The holiday season is a major time of the year for retailers and Santa has been used for years in Christmas ads to sell the goods. He became popular with the Coca-Cola ads in the 1930s illustrated by Haddon Sundblom. These are a few of the ways Christmas ads have been presented over the last 80 years or so. The marketing of Santa with cigarettes ads below reminds me of watching Don Draper on "Mad Men". For all my Gentile friends, have a Merry Christmas.