10 January 2009

Saks Constructivist Propaganda Campaign

The retailer Saks has released this new Constructivist style campaign for their stores. Saks hired Shepard Fairey to design this line. The slogan is "Want It" and presented in store displays and in other means like shopping bags. For more information see a short NY Times article in the Fashion section.


Anonymous said...

Hmmm...what do you think about this? I like the execution and its a really interesting way for someone like Saks to go. But is it effective?

Daniel Gross said...

It is drawing and different I agree. Effective? If I shopped at Saks or had the money too, I could say for sure.

Anonymous said...