I saw this ad recently in the LA Times Magazine. It is for a wine. The interesting point is they are offering the wine in 12 different labels with the same variety of wine. You can pick the label you like best. This is a new direction for wine labels. The label design may not be the best but it will give the product additional shelf presence in an already crowded market. I also like the option of giving the consumer a choice in label. It help to personalize the product which is something we are always striving towards.