2012/11 George Lois from CreativeMornings on Vimeo.
If you can judge a man by the covers he has created, George Lois will stand out. George Lois put the iconic into Esquire magazine covers during the sixties and seventies. Best know for creating iconic images that brazed newsstands, Mr. Lois also took advertising into a direction anew. Know for creating work that is controversial and thought provoking, he designed for the times of our society.
The video above from a recent Creative Mornings talk shows George Lois presenting this work at the Met. This presentation is wonderful and allows him to comment and give insight to many of his more famous covers.
To see more of George Lois' work, visit his website. On the site are various projects including many of his Esquire covers explained, campaigns and logo work plus info and links about the 10 books he has put together over his long career.
(Many, many thanks to Tina Roth Eisenberg for developing Creative Mornings and posting the many videos from around the world of these wonderful speakers. You rock Tina.)