Much talk was made when London showcased the logo for the 2012 games. Much of the talk was not extremely positive, myself included, on the outcome of a £400,000 branding system. Well now that the games are well underway we get to see the logo use in action, well sort of. It seems the use of the logo has been downplayed at the games. Fast Company has an interesting article about its use and not. So with the few remaining days of TV coverage, it time to play where is the logo and see how often you see it.