31 July 2008
Objectified: A Film by Gary Hustwit
Gary Hustwit brought us "Helvetica" last year which was wonderful. Now he is working on a new film called "Objectified".
Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.
The film is due to be released the first part of 2009. To learn more and order a t-shirt go to the films site at www.objectifiedfilm.com