05 February 2009

Seeing Orange


Tropicana recently changed up its package design from the "orange with the straw in it" to this new look. I am kinda digging the orange shaped cap. Read all about the up roar at the Daily Heller by Steven Heller.
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2 comments:

  1. Prêt à VoyagerFriday, February 06, 2009 8:41:00 AM

    love the cap, but i feel like products these days (sunchips especially) are trying to look more generic rather than standing out in the crowd.

    anne

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  2. Daniel GrossFriday, February 06, 2009 10:12:00 AM

    I have to agree. Maybe we are entering a period of generic?

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